CRM Enrichment
B2B data decays ~2.5% every month. CRM Enrichment reverses it continuously — filling gaps, refreshing stale fields and retiring dead records on schedule.
Overview
People change jobs, companies rebrand, phone numbers die. Within a year, a third of your CRM is fiction. Coventra connects to Salesforce, HubSpot, Zoho and most major platforms and re-enriches your records on a rolling schedule you control.
Missing emails get filled, changed titles get updated, departed contacts get flagged — and every sync deduplicates on the way in, so enrichment never creates the mess it's meant to fix.
2.5%/mo
Typical CRM decay we reverse
50+
Fields refreshed per record
15+
Native CRM integrations
What's Included
Monthly or quarterly cycles re-verify and update every record automatically.
Blank emails, phones and firmographics recovered from our master database.
Job changes and dead records flagged so reps stop chasing ghosts.
Fuzzy matching merges duplicates during every sync instead of multiplying them.
Straight Talk
It's the classic orphaned chore. Sales says it's ops' problem, ops says reps should update their own records, and meanwhile every quarter the database drifts a little further from reality. Then a board metric looks wrong, someone digs in, and it turns out a third of the pipeline math rests on contacts who changed jobs in 2023.
CRM enrichment makes the chore nobody owns into a service that just runs. Records refresh on schedule, gaps fill themselves, job-changers get flagged, duplicates merge on the way in. Your team never thinks about it — which is exactly the point.
A CRM is either maintained continuously or wrong continuously. There is no stable middle state.
How It Works
We define your exact audience and success criteria together.
Records gathered from trusted, permission-based sources.
Human + automated checks confirm accuracy and compliance.
CSV, Excel, CRM sync or API — your data, your format.
Questions We Hear a Lot
Only by your rules. During setup you decide, field by field, whether our data overwrites, fills blanks only, or just gets suggested for review. Most teams protect rep-entered notes and let us own the factual fields like title, email and company size.
Dedupe runs during every sync, not as an afterthought — fuzzy matching on people and companies before anything is written. Plus every cycle produces a change log, so if something ever looks off, you can see precisely what changed and roll it back.
One mapping session at setup, then essentially nothing — the cycles run themselves and the monthly change report takes five minutes to skim. The whole point is removing a job from a human, not creating a new one.
We'll run a free decay audit on a sample of your records and show you the damage — and the fix.